It all started with a love for authentic and traditional Icelandic products.
We love Icelandic nature, the sheep, their unique wool and all the wonderful quirky people who make the wool into beautiful clothes.
We want to provide you with the experience of gaining access to aforementioned materials and the people who work with them. Our knitters put a lot of effort, love and time into creating lovely wool products for you. To add a personal touch to your purchase, you will be able to see who will knit your woolen good especially for you, learn about where they are from and what they are about.
It’s all about the personal experience!